To expand your business, you need to identify ways to increase exposure while maintaining the quality of service. Reach is extended through social media and search engines, but personalization through those channels is difficult. Even though email is fantastic for customization, inboxes are often overflowing with messages.
With SMS marketing, not only can you contact a large number of people, but you can also send them tailored messages through a medium they frequently consult. It’s been found that the average American checks their phone 96 times every day!
This article will explain what short message service (SMS) marketing is, why content marketers love using it, and how you can include it in your marketing plan.
SMS marketing uses text messages to contact your audience for any message you can conceive. It’s used for:
- Promotional flash sales
- Personalized alerts
Why SMS Marketing Works
SMS marketing is an excellent marketing strategy for many businesses for three key reasons.
People prefer texting rather than talking.
Why do marketers prefer SMS? It’s effective. 89% of those questioned prefer texting to calling a business. You’ll also save money by leveraging SMS marketing.
Using it, businesses may market across all channels.
To maintain a consistent consumer experience as they transition from desktop to mobile to brick-and-mortar locations, SMS marketing is a vital component of omnichannel marketing. In the long run, you’ll gain your customers’ trust and establish a relationship with them if you communicate with them thoroughly and remember their specific preferences.
Significant levels of participation are reported.
First, SMS is permission based. You send out SMS advertisements only to people who have given their express permission.
And since you’re communicating directly with people, you don’t have to fight for visibility in overcrowded news feeds or search engine results pages. Because of these factors, SMS marketing has open rates of up to 98% (email open rates are about 20%), making it an economical option to communicate with existing clients and potential ones.
And then, there are click-through rates (CTRs). Compared to the typical CTR of five percent achieved by more traditional forms of advertising, the CTR for SMS marketing campaigns can reach nearly double that amount.
Guidelines for Effective Text Message Advertising
Though SMS marketing boasts of out-of-this-world engagement, it’s crucial that marketers still put effort into making this marketing strategy with quality messaging and timing to ensure customers actually convert. Here are our top five SMS marketing tips and best practices.
1. Don’t spam.
Customers can be reached at any time, from any location, using SMS. However, that’s no reason to do it.
Over-communication via text message has the potential to erode trust and ultimately lead to customer defection. Three texts per week is the sweet spot for SMS marketing.
2. Keep things straightforward.
Customers and prospects put their faith in you when they agree to receive marketing texts from you. Don’t waste people’s time with extended or spammy clickbait messages.
The most effective SMS marketing messages are concise, to the point, and avoid rambling.
3. Segment and customize.
Don’t assume everyone wants to get the same mass text. Your clients should never feel like they’re just another face in the throng; instead, they should feel like they’re a vital part of your business. A plethora of easy strategies exist for tailoring your SMS message content:
✅ Use their names when you greet them.
✅ Talk to them as though you were having a discussion.
✅ Make suggestions based on previous purchases to increase sales.
✅ Use their unique traits to tailor your communications to them.
✅ Share some behind-the-scenes information with me.
Sending a text message to customers who have previously purchased specific items is a terrific way to make them feel special and give them advance notice of stock before the broader public.
4. Try out customer retention initiatives or loyalty programs.
Promoting a customer loyalty program via text message is a fantastic method to strengthen relationships with existing clients and attract new ones.
Some of the finest customer loyalty programs offer discounts or freebies in exchange for a certain level of spending, such as a free coffee after a certain period has passed or 25% off a future purchase. Many people will be tempted to purchase because of these offers.
5. Make use of feedback and reviews.
Any successful company will always value feedback. Customers like knowing that you value their opinions and are working to make your business better for them.
For instance, you might utilize short message service marketing to ask for comments and then provide a link to a review page on the platform of your choosing.
Or, you may send out a short-form survey through text message and have your clients rate your service on a scale of 1 to 10. Keep in mind that the duration of this warning is brief. Don’t send lengthy comments by email or a comment section without first asking for them online.
Customers that take the time to fill out a survey for you should be rewarded, regardless of how they rank your business. If they rate you poorly, you can still use this offer to entice them to come back so you can try again.
Launch a text message advertising campaign today.
Considering how valuable and flexible SMS marketing is, it’s simple to see why businesses choose it. You may use it to boost your loyalty programs, connect with your most valuable customers, and engage with new leads early in the sales process. Don’t forget about our five suggestions!
✅ Don’t inundate your readers with messages.
✅ Make sure your communication is easy to understand and uses visual aids.
✅ Divide and conquer; specialize and adapt.
✅ Marketing loyalty programs are a good idea.
✅ Solicit responses to surveys and evaluations.
If you need help with leveraging SMS technology or coming up with campaigns that convert and deliver the results you’re looking to achieve, reach out. We’d be glad to help