Get in Touch
Working with Teri and her team starts right here.
Contact Info
PO Box 911
Willow, AK 99688 USA
+1 (907) 495-7932 (QWEB) - Office
m.me/qubitwebsolutions - Messenger
You often see testimonials on websites, and they’re considered an essential element of website design. Your site needs them too. But why are they so important?
The reason testimonials are important is that they provide social proof. Social proof is a key concept in marketing. What it means is that if other people liked a product or website, your website visitor might like it as well. Other people bought the product and got great results, and this tells potential buyers that it’s worth trying.
Even more importantly, social proof removes doubt. When we’re searching for information or products on the internet, we have good reason to be skeptical. You have to remove all doubt from your visitors’ minds so that they feel there is no risk in trying the product. Social proof does this by showing others who have taken you up on your offer and ended up satisfied.
There are many types of social proof. For example, showing your Facebook likes is a way to show that others like your offering. The reason testimonials work so well is that they’re longer form and they show real people. The testimonial writer can explain in more detail exactly how you helped them, and this gives a more powerful message to the potential buyer.
The other key point is that testimonials are real. It’s pretty widely understood that anything you see online could be fake. Some unethical marketers buy fake social proof on gig websites like Fiverr. When you present a testimonial with an image, a person’s real name, and a link to their website or mention of their business, it shows that your testimonials are real. Your website’s visitors can quickly check up on them.
Want to learn more about how you can strategically design a website? Head over here: https://www.qubit-web.com/course-strategic-website-content/