The Importance of Testimonials on Your Website

The Importance of Testimonials on Your Website

You often see testimonials on websites, and they’re considered an essential element of website design. Your site needs them too. But why are they so important? Social Proof The reason testimonials are important is that they provide social proof. Social proof is...
3 Calls to Action Every Website Needs to Have

3 Calls to Action Every Website Needs to Have

Every page of your website needs to have a call to action. It’s simply an opportunity that’s too good to waste. At each point of your website, there should be some action you’d like the visitor to take. Exactly what action they should take depends on...
Are You Thinking Strategically About Your Website?

Are You Thinking Strategically About Your Website?

Designing and laying out the pages of a website isn’t just about what you think looks right or about what everybody else does. It requires strategic thinking. If you strategically organize your website, you’ll make it more effective and see better results....