When writing website content, you should put yourself in your visitor’s shoes. They’ve come to your website looking for valuable, interesting, and helpful information they can use. If your website gives that to them, they’ll stick around and read...
You often see testimonials on websites, and they’re considered an essential element of website design. Your site needs them too. But why are they so important? Social Proof The reason testimonials are important is that they provide social proof. Social proof is...
Every page of your website needs to have a call to action. It’s simply an opportunity that’s too good to waste. At each point of your website, there should be some action you’d like the visitor to take. Exactly what action they should take depends on...
Website content has to be good to achieve any goal that your site may have. What’s meant by “good” in this context is that it’s effective. It helps to lead the visitor to take the action you want them to take. Here are the five keys to creating...
Designing and laying out the pages of a website isn’t just about what you think looks right or about what everybody else does. It requires strategic thinking. If you strategically organize your website, you’ll make it more effective and see better results....
Step one when building a website is to create a sitemap. There are two primary types of sitemaps (visual and XML). From a design and usability perspective, visual sitemaps help to organize website navigation and page structure. From a marketing perspective, XML...